Are Brand Employees the New Influencers?

14 February 2025

Brands are increasingly leveraging their own employees as authentic voices in marketing, shifting focus from traditional influencers.

In a move away from hyper-polished influencer content, brands are finding a more authentic voice through their own employees. This strategy aims to connect with audiences on a personal level, utilizing employees' genuine perspectives and experiences.

By empowering employees to represent the brand, companies hope to build trust and relatability with consumers, offering a fresh approach in the evolving landscape of influencer marketing.