Influencers Face Challenges Amid New US Tariffs

10 February 2025

Fashion influencers are experiencing disruptions as brands like Shein and Halara pause sponsorships due to recent US tariffs.

The influencer economy is facing challenges due to new US tariffs. Brands such as Halara and Shein have paused influencer campaigns, citing the business impact of these tariffs. Halara is adjusting its warehouse strategy to cope with the new policies, advising influencers to delay content creation until March.

Both brands heavily rely on creators for promotion, but uncertainty looms over US marketing efforts. The recent executive order imposes a 10% tariff on Chinese goods and 25% on Canadian and Mexican items, affecting shipping costs and leading to concerns about reduced consumer spending.